NORIKA ODA

ENABOUTPROFILE

About Norika Oda (Chen Ho Yiing)

織田紀香穿黑白花呢外套與黑色長裙，一手插腰站在白色書櫃前，直視鏡頭微笑

Norika Oda (織田紀香; real name Chen Ho Yiing, 陳禾穎) is a Taiwanese author, speaker and manager. She has written six books, and since 2026 she has been doing AI research as an independent researcher.

01

Profile

PROFILE

Norika Oda (real name Chen Ho Yiing) is a Taiwanese author, speaker and manager. She is the author of six books, including 集客變現時代 (Chinese title; in English roughly “The Era of Attracting Customers and Turning Them into Revenue”), has spoken at TEDxNCU, TEDxXimen and TEDxNDHU, and has written columns for media including Business Weekly (商業周刊) and the Chinese edition of Harvard Business Review (哈佛商業評論中文版). Her career includes serving as chief consultant at MMdc (關鍵數位行銷) and deputy general manager at KKBOX. Since 2026 she has been researching AI agents and large language models as an independent researcher.

02

Work history

CAREER11 positions

From the résumé Norika Oda provided (May 2024), most recent first. Company names and job titles in English are as written in the résumé; the business and responsibility descriptions are translated from Chinese. The résumé does not list dates; the dates shown for 3 positions were confirmed by Norika Oda on October 22, 2026.

  1. 01

    Norika

    諾利嘉股份有限公司

    GM總經理

    Business
    Influencer marketing and talent management, public relations, multichannel marketing, word-of-mouth marketing and product placement
    Responsibilities
    1. Project planning and execution
    2. Influencer management and operations
    3. Content publishing and promotion
    4. Handling media issues
    5. Program planning and execution
    6. Marketing and management consulting
    7. Crowdfunding planning and marketing
  2. 02

    September 2014 to April 2017

    KKBOX

    願境股份有限公司

    VP of A.S.T.副總

    Business
    Music streaming service, advertising and marketing, and technology development
    Responsibilities
    1. Running the digital advertising business
    2. Expanding the digital advertising market
    3. Research and development of digital advertising platforms
    4. Cold prospecting in overseas markets
    5. Managing non-paying members
  3. 03

    March 2014 to 2015

    Paganini Plus

    香港商帕格數碼股份有限公司

    GM總經理

    KKBOX invested in the company and held 66.7% of its shares.

    Business
    Digital advertising, advertising performance optimization, and data analysis and application
    Responsibilities
    1. Business strategy planning
    2. Product design and development
    3. Negotiating cross-industry partnerships
    4. Digital advertising technology
    5. Corporate brand management
  4. 04

    2013

    MMdc

    關鍵數位行銷股份有限公司

    Chief Consultant總顧問暨客戶總監

    Business
    Performance media marketing, precision marketing, search engine marketing, and digital marketing consulting and teaching
    Responsibilities
    1. New business development
    2. Digital marketing consulting
    3. Teaching digital marketing
    4. Resource development and integration
    5. Exploring market opportunities
  5. 05

    Norika Studio.

    紀香數位行銷工作室

    Founder創辦人

    Business
    Digital marketing courses, digital marketing consulting services, and business plan proposals
    Responsibilities
    1. Teaching digital marketing
    2. Digital marketing consulting
    3. Writing business plans
    4. Running advertising and marketing on behalf of clients
    5. Evaluating investment plans
  6. 06

    Mesh Innovation

    思昉科技股份有限公司

    BU-Manager產品發展事業經理兼任總經理特助

    Business
    Software system development, network management software development, and building IaaS cloud services
    Responsibilities
    1. Product business development
    2. Cross-industry market alliances
    3. Resource development and integration
    4. Marketing strategy planning
    5. Building and developing the organization
  7. 07

    GT-Information

    久大資訊網路股份有限公司

    Special Assistant of GM總經理特助

    Business
    Search engine marketing, website system development, and online marketing coaching
    Responsibilities
    1. New business development
    2. Cross-industry market alliances
    3. Developing the mainland China market
    4. Cross-department communication within the company
    5. Marketing strategy planning
    6. Building and developing the organization
  8. 08

    Collaboration Digital

    協同數位股份有限公司

    Co. Founder行銷部經理暨共同創辦人

    Business
    Platform-based integrated marketing, content marketing, and website system planning and development
    Responsibilities
    1. New business development
    2. Cross-industry market alliances
    3. System development planning
    4. Running content services
    5. Marketing strategy planning
    6. Planning project bids
  9. 09

    Blackbox Studio.

    黑箱作業創意工作室

    Founder創辦人

    Business
    Website system planning and development, visual design for website campaigns, and creative ideation and planning for campaigns
    Responsibilities
    1. Market expansion and development
    2. Project proposal planning
    3. System development planning
    4. Visual design for proposals
    5. Project execution and management
  10. 10

    Cardtek Info.

    網祿資訊股份有限公司

    BU-Manager網路事業部經理

    Business
    Book rental chains (花蝶租書 and 十大書坊租書), franchise chain systems, an online store, and product development
    Responsibilities
    1. New business development
    2. Product design and development
    3. Marketing strategy planning
    4. Carrying out marketing operations
    5. Project proposal planning
    6. Managing the team in mainland China
  11. 11

    Digital Cell

    數碼戲胞娛樂股份有限公司

    Marcom and Designer社群事業部網站企劃與設計

    Business
    Licensing and operating online games, integrated marketing for online games, and product development
    Responsibilities
    1. Visual presentation planning
    2. Web page design and production
    3. Website architecture planning
    4. Corporate identity planning
    5. Corporate identity design
03

Key projects

PROJECTS24 projects

From the list of key projects (重要專案參與經歷) in the résumé Norika Oda provided (May 2024), in the résumé's order. Project names that are proper nouns are kept as written; the other names, the types and the descriptions are translated from Chinese.

  1. 01

    Social media

    Web3 social platform

    Chinese: Web3 社交平台

    Turns wallet information into social content

  2. 02

    PC game

    PDN game development

    Chinese: PDN 遊戲開發

    An original 2D side-scrolling action game

  3. 03

    Web platform

    Radio streaming platform system

    Chinese: 電台串流平台系統

    Integrates radio audio and streams it to an app

  4. 04

    Advertising platform

    Rewarded advertising system

    Chinese: 獎勵式廣告系統

    Lets audiences earn perks by completing ad tasks

  5. 05

    Advertising platform

    Video ad insertion system

    Chinese: 插入式影片廣告系統

    Inserts video ads into streaming video media

  6. 06

    Advertising platform

    DSP&DMP

    Delivers digital ads to targeted audiences

  7. 07

    Advertising platform

    Outdoor DSP

    Connects outdoor media for digital ad delivery

  8. 08

    System service

    IaaS-Cloud Service

    An internet service similar to Amazon AWS

  9. 09

    Internet service

    Marketing Center

    A platform that integrates Google and Yahoo advertising

  10. 10

    Web platform

    Aggregated content service for a hotel platform

    Chinese: 飯店平台集合式內容服務

    Brings together content from major hotels for marketing use

  11. 11

    Web platform

    Hotel booking system

    Chinese: 飯店訂房系統

    Connects the booking system with payment processing, orders and more

  12. 12

    Web platform

    Itinerary planning system

    Chinese: 行程安排系統

    Lets users freely set up and arrange their travel itineraries

  13. 13

    Web platform

    Ticket and voucher system

    Chinese: 票券使用系統

    Lets users list and redeem tickets and vouchers

  14. 14

    Web platform

    Ad network system

    Chinese: 廣告聯播系統

    A system similar to Google Adsense

  15. 15

    Web platform

    Online shopping site

    Chinese: 線上購物網站

    Connects payment processing and logistics

  16. 16

    Internet service

    Online music community platform

    Chinese: 線上音樂社群平台

    Similar to today's Street Voice and KKBOX

  17. 17

    Internet service

    Online social networking site

    Chinese: 線上交友網站

    A site along the lines of Linkedin

  18. 18

    Internet service

    Online dress-up doll system

    Chinese: 網路紙娃娃系統

    A site like Korea's CyWorld

  19. 19

    Digital marketing

    中華電信娃娃 (Chunghwa Telecom)

    Packaging, character setup and marketing for a virtual character

  20. 20

    Visual design

    中華電信 MOD (Chunghwa Telecom)

    CI and logo design and planning

  21. 21

    Digital marketing

    統一純喫茶 (Uni-President)

    Planning and running the annual marketing campaigns

  22. 22

    Product design

    Static-cling stationery notebooks and stickers

    Chinese: 靜電式文具筆記本與貼紙

    Product design, development, marketing and procurement

  23. 23

    Product design

    Skincare product development

    Chinese: 保養品開發

    Marketing planning, product packaging and procurement

  24. 24

    Product design

    Co-branded motel marketing membership card

    Chinese: 摩鐵聯名行銷會員卡

    Product design, partnership negotiation and printing

04

Books

BOOKS6 books

All books are in Chinese. The English title of 《我，選擇不一樣》 is the one printed on its cover; the other English titles are translations for reference, not official English editions.

05

TEDx talks

TEDx3 talks

All talks are in Mandarin Chinese.

06

Elsewhere

ELSEWHERE8 accounts

中文版：關於織田紀香